Southeast Produce Weekly: Wish Farms Launching Superhero Summer With Feeding America
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries Wish Farms is entering a summer partnership campaign with Feeding America.
While the company has worked with Feeding America member food banks in Florida over the years, this seasonal campaign marks a new opportunity to engage berry consumers nationwide, giving them a chance to directly support the organization’s mission to end hunger.
“Wish Farms has been a tremendous year-round partner to our network of 12 food banks, and we are thrilled to be partnering with them for this summer campaign,” said Robin Safley, executive director of Feeding Florida, a partner state association of Feeding America. “Our agricultural partners help us make a difference by donating wholesome produce to distribute to the 2.8 million Floridians who need it most.”
Dubbed Superhero Summer, for each Instagram engagement (like, tag and follow) on the campaign posts, Wish Farms will donate a meal ($1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks) to families in need.
The posts, running from June 12 through Aug. 12, will feature gif images of Wish Farms’ growers in various comedic superhero poses. The campaign is the spin-off from a video the company released last winter. They recognized their growers with the slogan “Farmers: Real-Life Superheroes. Saving the World by Feeding the World.”
“As a grower of fresh berries, we feel a sense of responsibility to help families who are struggling with food insecurity,” said Wish Farms Director of Marketing Amber Maloney, “This is an exciting campaign, not only because we are raising awareness of the issue on a national level, but because it allows each person to do some good — they are making a positive impact on their community.”
“One in eight people face hunger in America, including more than 12 million children. Feeding America is thankful to Wish Farms for their commitment to fighting hunger,” said Feeding America Senior Vice President of Corporate Partnerships Nancy Curby.
