skip to content

The Packer: Wish Farms and Feeding America celebrate successful campaign

Plant City, Fla.- based Wish Farms is celebrating a successful “Superhero Summer” Instagram campaign in partner with Feeding America.

For every like, tag and follow on campaign posts, Wish Farms donated one meal to help families in need, according to a news release.

“The efforts of our Instagram community have led to 50,000 meals donated to our local foodbank,” Hailey Clark, marketing coordinator for Wish Farms, said in the release.

The posts ran from June 12 to Aug. 12. Wish Farms recognized their growers with the slogan “Farmers: Real-Life Superheroes. Saving the World by Feeding the World.”
“We reached a nationwide audience of over 1.1 million, with over 2.1 million impressions on Instagram,” Clark said. “These results are even sweeter knowing that the campaign directly supports Feeding America’s mission to end hunger.”

To reach a wider audience, Wish Farms teamed up with Sunday Supper to involve influencers in the lifestyle, food, parenting and health and wellness segments, said Isabel Reis Laessig of Sunday Supper.

To continue to fight hunger, Wish Farms will donate one meal to Feeding America for each Berry Lover e-mail signup on their website, according to the release.

Related Content
Wish Farms starts Superhero Summer partnership with Feeding America
Wish Farms sponsors Florida Blueberry Festival to promote crop

Recent News

View All News

The Power of Nutrition Incentives

Strengthening Florida’s Food System with Fresh Access Bucks For many families, buying fresh food is a decision that has to be weighed against every other expense. The challenge isn’t necessarily knowledge about healthy food or interest in purchasing them. It often comes down to these three basic questions: Can I afford it? Can I find […]

View News Post

Florida Grown, Florida Shared

A Year of Farmers Feeding Florida Farmers Feeding Florida is more than a food recovery program. It is a statewide partnership connecting farmers and ranchers, processors, food banks and state leaders to make sure Florida-grown food reaches families instead of going to waste. Farmers and producers can face unexpected challenges, from market disruptions and processing […]

View News Post

Commodity Chronicles: Produce

The Harvest of Hope: Florida’s Produce Recovery Evolution Florida’s warm, sunny climate and long growing season make it one of the nation’s most productive agricultural states. Mild winters allow farmers to grow and harvest fresh fruits and vegetables when much of the country cannot, providing a reliable supply of fresh produce nearly year-round. Combined with […]

View News Post